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Oct 30, 2002
Site Redesign Launch for Business America

 
Business America (www.businessamerica1.com) is US-based merchant services company helping International and high risk companies obtain the necessary credentials needed to do business in the United States.

Business America contracted Scully Interactive to redesign their former Web site and instill more efficient tools and processes for collecting and handling pre-qualification applications. The result is a more professional looking user interface and robust content management system that lays the foundation for future growth in their industry.

Companies looking for a US business presence will use the site to learn about the merchant services offered by Business America and then begin their application process by submitting an online qualification form. The qualification form is designed to gather information from prospective customers then store that information in a backend workflow system for Business America to process.

The backend workflow system was configured as part of Scully Interactive's Web-based content management system, Cosmos. Business America uses Cosmos to process applications submitted through the Web site and manage all of the marketing information that is published to the site.

The newly designed interface resulted in a 600% increase in sales leads only two weeks after the release of the site. The next phase of the site will offer a complete e-commerce system that dovetails into Cosmos allowing Business America to sell and fulfill point of sale (POS) hardware and software equipment.

 
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